Where Life Lives

Best Buy – Spec Campaign

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Best Buy Spec Campaign – “Where Life Lives”
About this Project: Following the closure of Fry’s Electronics in 2021, it’s no secret that brick-and-mortar electronic stores are slowly becoming harder to come by. Companies need a selection of products to keep people in stores, a demand that Best Buy has successfully catered to over the years. Despite their versatility, the brand has begun… Read more: Best Buy Spec Campaign – “Where Life Lives”
McDonald’s Spec Campaign – “Feel the Love”
About this Project: The only thing people love more than Valentine’s Day is McDonald’s All-Day Breakfast! I, like many others, am still in mourning over the loss of this great promotion, and so the “Feel the Love” campaign was born. Although this concept comes with built-in excitement, I think it’d be interesting to push it… Read more: McDonald’s Spec Campaign – “Feel the Love”
Barnes & Noble Spec Ad – Twitter
About this Project: I have always loved the coziness of bookstores – the endless sea of books, the quiet whisperings of employees and guests, the smell of fresh coffee roasting in the cafe… But while I love them, I sometimes forget that physical bookstores exist in this hyper-technological world. The growing divide between Americans and… Read more: Barnes & Noble Spec Ad – Twitter