Get: New and returning guests
Who: Aren't tech-savvy
To: Visit Best Buy stores
By: Introducing them to a wide selection of products.

The Concept: They’re more than just great tech. Best Buy’s “Where Life Lives” campaign gives guests a glimpse into the types of products that can be found in stores, using the silhouette of the iconic Best Buy tag as a brand signifier. Modernizing the brand by including artistic elements (such as the abstract paintings behind the logo) communicates to guests that the company is home to innovation. And by delivering a fun campaign that reaches a broad audience, the company demonstrates that they don’t just specialize in tech – they have quality products made for everyone.