Get: Neglected coffee shop regulars Who: Want a personal touch with their coffee To: Stop and experience 7 Brew's outstanding service By: Infusing the shop's laid-back, playful nature into the marketing.
Our team at 7 Brew is revolutionizing the way that you do mornings. It begins with a layer of human kindness, simply because we’re happy to see you! Throw in some laughs, and a dash of camaraderie, because quick service doesn’t have to be cold. Top it off with a deliciously refreshing drink to start your morning right and you’ve got a day made the 7 Brew way! (And don’t forget to bring your pups – we’ve got a treat for them, too!)
The Concept: 7 Brew prides itself on cultivating human kindness. This advertisement stresses that, while the drinks are delicious, the company’s biggest priority is providing a warm and personable experience for their guests. Placing marketing emphasis on human connection ensures that the audience is loyal to the brand, not the product. Advertising 7 Brew as a welcoming atmosphere also reinforces a positive feedback loop – happy employees mean happy guests and vice versa. In this way, addressing guest experience first and foremost leads to a genuinely pleasant experience all around.
Bree Brumfield 