About this Project:

Following the closure of Fry’s Electronics in 2021, it’s no secret that brick-and-mortar electronic stores are slowly becoming harder to come by. Companies need a selection of products to keep people in stores, a demand that Best Buy has successfully catered to over the years. Despite their versatility, the brand has begun to see a decline in sales in 2022. I believe this is a result of stagnation in their branding – they’re reliable, but their stores and advertisements don’t have the excitement needed to bring people back. The “Where Life Lives” campaign was created to remedy that setback, propelling the brand into the future with advertisements fit for the modern world.