Get: New online customers Who: Typically shop around To: Build brand loyalty By: Treating them like family.
At Coast to Coast, you’re family. We’ve got your back when it comes to superior customer service and speedy shipping no matter where you are, coast to coast. With an average delivery time of two business days, we take pride in providing stellar products as soon as you need them. Our team thrives on doing right by our customers, fostering good relationships, and throwing in a surprise goody or two.
Don’t forget to join the CCB family by signing up for an account on our website! As a member, you’ll receive access to phone calls from our team regarding updates on your order, seasonal discounts and promo codes, and priority access to brand apparel as soon as it restocks. And as a thank you, please enjoy 10% off your next order with the promo code welcome10!
Thank you again for being a member of the Coast to Coast pack, and keep an eye out for a special gift on orders over $400!
The Concept: The slogan “We’ll Keep the Lights On” is a playful nod to the importance of circuit breakers in a technology-run world. It also leaves our guests with a sense of belonging, making them feel like we’re family members waiting up for them after a late night. We continued to touch on the feeling of belonging throughout the welcome email, keeping the importance of genuine relationships in mind while including incentives to return and purchase again. One of the most crucial points we wanted to hit is that someone is available to talk if our guests need help – no automated service, no contact form, no hoops. By presenting our guests with a streamlined customer service experience, we build a level of trust that is often missing when it comes to resellers in the circuit breaker industry.
Bree Brumfield 