Get: Single people and couples
Who: Don't typically visit McDonald's on Valentine's Day
To: Stop by for a breakfast item
By: Reintroducing all-day breakfast in a fun, memorable way.

The Concept: How do you Feel the Love? McDonald’s “Feel the Love” campaign combines the passion of Valentine’s Day with the excitement of All-Day Breakfast to create cheeky advertisements that guests will remember. The photos include a range of breakfast items and are meant to remind guests of their favorites, creating hype for the returning promotion and encouraging them to stop by as soon as it launches. Small details, such as the plate of hotcakes in the top photo, work with the copy to form a memorable concept that will make guests chuckle. As young adults are the most likely candidates for the All-Day Breakfast promotion, the humor in these ads skews a bit more mature. The advertisements are also meant to appeal to single people and couples alike, allowing the jokes to work effectively on a large audience. Even if customers don’t stop by on Valentine’s Day itself, they definitely won’t have an issue remembering when this promotion comes back around.