About this Project:

The only thing people love more than Valentine’s Day is McDonald’s All-Day Breakfast! I, like many others, am still in mourning over the loss of this great promotion, and so the “Feel the Love” campaign was born. Although this concept comes with built-in excitement, I think it’d be interesting to push it further: linking All-Day Breakfast with Valentine’s Day is the perfect reason to create a promotion that runs annually. Whether it be free hashbrowns or a specialty item for the holiday, McDonald’s can guarantee an annual campaign that guests will remember.