Get: Readers of all ages
Who: Enjoy reading physical books
To: Spend more time in-store
By: Enticing them with improved lounges.

Your favorite stories read better in our new and improved lounges. Find the backdrop to your next adventure here – https://stores.barnesandnoble.com/

The Concept: While audio and E-books are a gift in their own right, nothing compares to sitting down with a good book. This Twitter advertisement aims to put books back in readers’ hands by encouraging them to visit their nearest Barnes & Noble to check out the new lounge. Pulling guests into brick-and-mortar stores drastically improves the company’s chance of selling physical books as it gives guests the freedom to browse. It allows readers to skim before they buy, creates a lasting relationship between staff and guests, and gives people a cozy place to spend their time. This concept also strengthens the sense of community between people who frequent Barnes & Noble, establishing brand loyalty in a way that can’t be achieved online. Providing customers with a warm, communal space to enjoy their favorite hobby will bring them back to stores again and again.